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ontology of home

(@MaxOffice, Beijing)
The challenge behind the concept proposal (WIP) for the first edition of the Wuzhen Architecture Biennale was to design an identity system that would create an iconic logo for the Biennale itself and then a modular system for the yearly exhibition.My
Taking inspiration from the traditional Chinese characters and stamps, the modular logo represents tradition, innovation and a mix between Chinese and Occidental style.

The curator insisted on using the traditional Chinese Stamp as the logo of the newborn Biennale. The final result tries to adapt a modern twist and an unexpected use of layers, boxes and stamps to create an agile and dynamic identity for the cultural event.

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