the high-tech streatwear
We worked with FEngels, a brand leader in the work-wears industry in Denmark. The brief was to create a denim brand to sell a new line of "luxury" jeans for around 600€.
Finding the brief wrong and unethical, we decided to actually design a brand that would create value and not only sell luxury clothes.
Here Arché was born; from its Greek name that means the origins or the primal element, we designed a brand rooted in FEngels competences (technical materials) offering young talents and designer short term collaboration to experiment and create new denim-based materials.
Project by Lorenzo Bigatti & Alvaro Alcaide @Designskolen Kolding (2018)